Your Smile is Your Calling Card

January 29, 2014

As today’s market becomes more demanding and competitive, real estate professionals continually seek that extra edge, striving to boost their sales, and set themselves apart from the competition. Often, the most effective edge is right in front of us: our smile.

With the ever increasing importance of first impressions, a beautiful smile is often the catalyst for new clients, more business, and growing success. According to the American Academy of Cosmetic Dentistry, 74 percent of adults feel that an unattractive smile can hurt a person’s chances for career success. In fact, 96 percent of adults believe an attractive smile makes a person more appealing to members of the opposite sex. And 99.7% believe that a smile is an important social asset.

As a professional, you spend a lot of time with clients; therefore, each and every aspect of your presentation is crucial. While expertise and experience are undeniable assets, yellow teeth or bad breath can leave a lasting, negative impression. A beautiful white smile, on the other hand, exudes confidence, and confidence is the key to closing your next deal.

People are rarely born with perfect smiles, and today’s technology places great smiles within everyone’s reach. With cosmetic dentistry, it is no longer necessary to hide your teeth due to missing, broken, yellow teeth, or bad breath – cosmetic dentistry can make up where nature left off, and almost all imperfections can be corrected.